Varna attracts 2 to 3 million tourists a year, as the holidaymakers may reach as many as 200,000 daily during the high season.
Fine jewellery, household ceramics, fine leather and food processing, and other crafts flourished; shipbuilding developed in the river mouth.
Local newspapers include: Cherno More, Chernomorie, Narodno Delo, Pozvanete, Varna weekly , Vlastta e-newspaper , Varna Utre.